Joico Color Balance Purple Shampoo (Eliminates Brassy/Yellow Tones on Blonde/Gray Hair) 300ml/10.1oz range_Vio-Volta healthy-looking hair Fortified with ATP

healthy-looking hair Fortified with ATP that provides an essential source of energy to hair follicles

white birch & ambrette seed Launched in 2014 Recommended for day or warmer seasons wear

anti-fungal & anti-viral properties Blended with Buriti Fruit Oil to deliver deep hydration Protects skin from harmful UVA & UVB rays Leaves skin soft & radiant Suitable for dry

rejuvenate & de-puff the eye contour area Provides an eye-opening effect while reducing the appearance of fine lines Unveils a brighter & revitalized eye area

reconstructing shampoo Helps gently cleanse hair & prevents color loss Formulated with advanced QuadraBond Peptide Complex TM Helps restore & shield hair's natural B-layer Leaves hair lustrous & elastic with brilliant

Joico Color Balance Purple Shampoo (Eliminates Brassy/Yellow Tones on Blonde/Gray Hair) 300ml/10.1oz range_Vio-Volta healthy-looking hair Fortified with ATPA color balancing shampoo for blonde or gray hair Features a unique color correcting formula to maintain cool platinum blondes & silver foxes Contains Multi Spectrum Defense Complex to protect color against fading Blended with Bio Advanced Peptide Complex for repairing from root to tip Instantly banishes brassy or yellow tones on blonde or gray hair Adds shine & combats frizz Leaves hair soft, smooth & manageable with vibrant color